Through creative inspiration during European travel in 2022 and exciting conversations ideating with friends, I started playing with yarn and learnt to punch needle in January 2023. I soon fell in love with the craft, (and couldn't resist filling the gap in the South African market for unique, textured homeware), and homely. collection was born. 

Punch needling mug rugs soon led to hand-tufting floor rugs and cushion covers – and just like that, my small passion project has grown into a niche homeware brand that's forever evolving.

Each homely. piece is handmade by me in my Cape Town studio with care and attention to detail.

Making your home more homely is the aim, and you choosing to support local and shop sustainably for quality pieces that will last is the game.

Get in touch and let's create something beautiful together!